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Breaking News: 3 Steps to Change Your Facebook URL and Page Name (Once)
“When I changed the name of my company, I wished I could change my Facebook Page URL.” - Countless business owners with over 200 fans (prior to June 27, 2012) If you were given three wishes, would one...
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Obvious News for the Weekend: Social Media Won’t Help if No One Can Find Your...
This month, I met with a potential client who was ready to drop a sizable investment on social media management. They had been in business just about as long as FBC and found that their sales cycle was...
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Marketing Keywords to Know: October 11, 2012
“Verbing” It’s fun to pass the time during meetings with Buzzword Bingo – which are some of your favorite words? Definition: turning a noun (person, place or thing) into a verb; usually done in an...
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Marketing Keywords to Know: October 25, 2012
The 135 Rule “Meet Bob Loblaw” (Say that out loud for an example of what you should avoid when making your next pitch!) Definition: a guideline for marketing presentations; on average, you should speak...
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Marketing Keywords to Know: November 1, 2012
Macumen How’s your macumen? Catch up on marketing trends this month with Knead to Rise. Definition: the level of keenness one has on the effects of savvy marketing on their business (marketing + acumen...
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Marketing Keywords to Know: December 6, 2012
Email Prefix Hopefully, your email address is not this ridiculous, but perhaps it’s time to get creative… Definition: the part of the e-mail address that appears to the left of the @ symbol. For...
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The Best 12/12/12 Sales and Promotions
Since the official turn of the century on 01/01/01, many people have waited for these repetitive calendar dates to do something unique. Businesses have hoped that people would be more willing to spend...
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Take the Brand Strength Test
It’s time to give people a reason to stop stalling…and start buying from you. People buy on three occasions: On a whim – not sustainable On a budget – not profitable On a recommendation – your goal!...
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Results from FBC’s Brand Bowl 2013 + Food Drive
Thanks to all that attended the 2nd Annual Brand Bowl + Chili Food Drive at Freshly Baked Communications last night! We donated 72 cans of chili and more than 125 items to the Crystal Lake Food Pantry!...
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The 5 Steps to Identify Brand Attributes
Welcome to “How to Write Ad Copy Like Don Draper“! This two-week course will provide you with tactics to not only write copy that allows you to sell a brand, product or service better; it will show you...
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What Motivates People to Buy?
Welcome back! Now that you have an understanding about “The 5 Steps to Identify Brand Attributes,” we can get into the psychology of buying. The first thing you should know is that there are three...
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Planning Your Copy Strategy
We’re halfway through our course, and now it’s time to talk strategy. Your copy strategy should stress your brand’s benefit in a memorable and effective way. Ads have two parts: copy, which is the...
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How to Stress the Benefits of a Product, Service or Cause
Are you just about ready to to write your ad copy for your company or brand? Remember from the last session that we want to stress brand benefits and create an emotional connection with the audience?...
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Marketing Keywords to Know: October 17, 2013
Spray and Pray Marketing Which tactic do you apply to your social media promotions? Definition: Wasteful, mass marketing communications which are widely dispersed in the hope that some of the intended...
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Marketing Keywords to Know: October 24, 2013
Ramen Profitability Do you have aspirations of becoming a billionaire like Bruno Mars? You may not get there on ramen… Definition: Derived from ramen noodles (known as the cheapest “meal” available)...
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Marketing Keywords to Know: October 31, 2013
Data Hairball No one likes data hairballs. Even Grumpy Cat thinks they are terrible. Definition: the complicated jumble of interactions, applications, data and processes that haphazardly accumulate...
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Marketing Keywords to Know: November 7, 2013
Lead Generation Card Twitter’s Lead Generation Card – Promoting brands unobtrusively since 2013 Definition: Twitter’s streamlined tool to help advertisers find and connect with users outside of Twitter...
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Marketing Keywords to Know: November 21, 2013
Disruptive Innovation Marketing Definition: a new plan for innovation that breaks free from the expected strategies, and announces a new order in the way a company operates and markets their brand As...
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Marketing Keywords to Know: November 28, 2013
Brand Storytelling Definition: how a company shares its integrity and values, as demonstrated by its social purpose to ensure the brand is meaningful and relevant to customer’s lives Recently, Unilever...
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