Lead Generation Card
Twitter’s Lead Generation Card – Promoting brands unobtrusively since 2013
Definition: Twitter’s streamlined tool to help advertisers find and connect with users outside of Twitter that may be interested in their products and services
By using the Lead Generation Card, businesses are better able to have more intimate conversations and relationships with interested customers. Different from only following a company on Twitter, particular tweets become interactive and offer a button (or call-to-action) where a discount or incentive can be redeemed.
When clicked or tapped, it will pass the user’s basic contact information, such as their name, Twitter handle and email address to the advertiser. This method is preferred by users because there is no third-party page where they have to input their own information because frankly, “ain’t nobody got time for that”.
Need an example? When outdoor apparel company Rock/Creek (@RockCreek) used the Lead Generation Card in a promoted tweet campaign to capture email addresses of people who wanted to enter a drawing to win a free pair of Chaco sandals, their campaign saw a 4.6% engagement rate and generated over 1,700 new contacts in less than one week!
Will you consider pinpointing potential customers by their Twitter handles to gain the upper hand when finding new clients?
