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Marketing Keywords to Know: December 5, 2013
Social Proof In case you missed it, Pace Salsa got trolled this week and they didn’t even have a Twitter account for the brand. Oops… Definition: Also known as Informational Social Influence, the...
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Protected: An unforgettable marketing tactic: Part 2
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Put away the Consternation Cauldron
The first thing that appeared in my News Feed this morning was a Mashable article about a new smartphone app called LittleBit. Big deal, there are hundreds of apps that flood the market every day,...
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Marketing Keywords to Know: January 16, 2014
Snackable Content Content never tasted so good! Definition: Bite-sized nuggets of information that can be easily consumed by a viewer, appealing to their short attention span Let’s face it, our...
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Attend Brand Bowl 2014
Are you ready for some FOOTBALL? Ok, what about some commercials? Attend the 3rd Annual Brand Bowl at Freshly Baked Communications! Wait, what’s a Brand Bowl? It’s a mash-up of a traditional Super...
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VIDEO: When 30 seconds isn’t enough
It’s no secret that your ability to speak and quickly convey the right information to encourage people to act determines the trajectory of your business. Can you do it in 30 seconds? That’s what we are...
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Marketing Keywords to Know: February 27, 2014
Linkrot Your links are broken! How frustrating! Definition: When links to a website no longer work because content has been moved or deleted Linkrot occurs when an active website links to a page,...
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Marketing Keywords to Know: May 8, 2014
Like-gate Definition: A barrier requiring a user to “like” a Facebook page before they can access certain content or offers from that brand Is it better to be “liked” than be loved? An attempt to...
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Marketing Keywords to Know: June 26, 2014
Groundswell Definition: A social trend in which people use technology to get the information they need from each other instead of relying on a traditional source As long as your consumer is online,...
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Marketing Keywords to Know: July 17, 2014
Coerce-tomer Service Definition: The act of unduly pressuring a potential customer to do business with you or to retain their business Your sales technique is too aggressive. Stop before you scare off...
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Marketing Keywords to Know: April 30, 2015
Internet Hangover Definition: A phrase coined to describe the feeling one gets after they learn how much privacy they truly have online Internet hangover is a term that popped up in regards to a...
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Marketing Keywords to Know: August 6, 2015
Liquid Audience Definition: The idea that the trends and habits of consumers are too fluid to be assessed by traditional demographics alone There is an increasing amount of devices and apps available...
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Marketing Keywords to Know: August 13, 2015
Dubsmash Definition: A video app that allows the user to select a customized audio clip and then record an accompanying video With over 10 million downloads since November 2014, Dubsmash has made it...
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Marketing Keywords to Know: August 20, 2015
Zeitgeist Definition: A trend of thoughts, feelings or spirit that influences cultural changes at a particular time The needs of the consumer evolve and change with each day. By recognizing these...
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Marketing Keywords to Know: August 27, 2015
Growth Hacking Definition: Using social metrics, analysis and creativity to gain momentum and flourish in a market Every penny counts and growth hacking is one of the main ways that startup companies...
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Marketing Keywords to Know: September 3, 2015
P-Commerce Definition: A sales model that relies heavily on the input and specific needs and interest of the consumer Nothing appeals more to the consumer than getting exactly what they want – and...
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Marketing Keywords to Know: September 10, 2015
Engagement Responsibility Definition: The power a brand has to increase the relationship with the consumer through messaging on social media An ongoing dialogue between brands and their customers is...
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Marketing Keywords to Know: September 17, 2015
CSO Definition: Chief Strategy Officer, the C-level executive in charge of keeping a company’s process in line with the overall strategy In most long-established businesses, the CEO of an organization...
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Marketing Keywords to Know: October 8, 2015
Socially Superlative Definition: Leveraging the power of social media and networking to further a business opportunity and/or create exposure Social media proves to be a powerful way for brands to...
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Marketing Keywords to Know: January 21, 2016
Cinematic Pins Definition: Animated advertisements used to target users on Pinterest Digital videos are becoming more popular than watching television. Marketers have used this trend to incorporate...
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