Snackable Content
Content never tasted so good!
Definition: Bite-sized nuggets of information that can be easily consumed by a viewer, appealing to their short attention span
Let’s face it, our attention spans are getting shorter these days and marketing strategies have to get straight to the point to keep the consumer engaged. Snackable content is ideal in these situations, allowing the consumer to engage with a brand before committing. Vine and its parent company, Twitter, are notorious for sharing information in as little time, or characters, as possible, such as this Dunkin Donuts Vine Video to promote the Golden Globes.
It’s not difficult to make your content snackable; just follow these simple steps:
1. Have an awesome headline. A good headline is always an attention grabber. Make sure you make it interesting enough to provoke the reader to open your email, blog post or video. I recommend asking a question that makes the reader curious to see what you have to say.
2. Show the consumer what’s up. Visuals are easier on the eyes than a ton of words. They help your content stand out, get shared more on social media and generate more clicks, which all help with consumer engagement.
3. Use your time wisely. Make sure all the content you create is valuable and noteworthy. Because snackable content should be short and to the point, you have to be certain that you tell the consumer everything they need to know within that window. Your goal is to add value to the consumer’s life without wasting too much of their precious time.
4. Make it easy to share. Content syndication through sharing is critical to success. Make it easy on the consumer by giving them a way to share your content regardless of the channel they view it. The easier this process is for them, the more they will be willing to share what they’ve seen.
5. Call in the graphic design team. You want content that is aesthetically pleasing. Get a graphic designer that can make your page attractive and easy to browse, making a streamlined site for the consumer to get all the information they need.
Creating snackable content can be effortless as long as you keep these steps in mind while marketing your brand. Always keep your customers hungry for more!
