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Marketing Keywords to Know: August 6, 2015
Liquid Audience Definition: The idea that the trends and habits of consumers are too fluid to be assessed by traditional demographics alone There is an increasing amount of devices and apps available...
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Marketing Keywords to Know: August 13, 2015
Dubsmash Definition: A video app that allows the user to select a customized audio clip and then record an accompanying video With over 10 million downloads since November 2014, Dubsmash has made it...
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Marketing Keywords to Know: August 20, 2015
Zeitgeist Definition: A trend of thoughts, feelings or spirit that influences cultural changes at a particular time The needs of the consumer evolve and change with each day. By recognizing these...
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Marketing Keywords to Know: August 27, 2015
Growth Hacking Definition: Using social metrics, analysis and creativity to gain momentum and flourish in a market Every penny counts and growth hacking is one of the main ways that startup companies...
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Marketing Keywords to Know: September 3, 2015
P-Commerce Definition: A sales model that relies heavily on the input and specific needs and interest of the consumer Nothing appeals more to the consumer than getting exactly what they want – and...
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Marketing Keywords to Know: September 10, 2015
Engagement Responsibility Definition: The power a brand has to increase the relationship with the consumer through messaging on social media An ongoing dialogue between brands and their customers is...
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Marketing Keywords to Know: September 17, 2015
CSO Definition: Chief Strategy Officer, the C-level executive in charge of keeping a company’s process in line with the overall strategy In most long-established businesses, the CEO of an organization...
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Marketing Keywords to Know: October 8, 2015
Socially Superlative Definition: Leveraging the power of social media and networking to further a business opportunity and/or create exposure Social media proves to be a powerful way for brands to...
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Marketing Keywords to Know: January 21, 2016
Cinematic Pins Definition: Animated advertisements used to target users on Pinterest Digital videos are becoming more popular than watching television. Marketers have used this trend to incorporate...
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Marketing Keywords to Know: July 21, 2016
Augmented Reality Definition: Technology which combines computer-generated images and the real world If you’ve ever used the Ikea app to design your room digitally before making a large purchase or...
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